Bohemian Book Club: Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

 

Bohemians! Here’s what we’re reading this week:

 

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

by Joanne Scheff Bernstein
(Palgrave Macmillan)

 

“Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.”

 

 

 


(links is via the Amazon affiliate program)